An Event Like No Other, The Viareggio Beach Polo Cup 2016

When Force One first became aware of a Polo Tournament that was to be played on the stunning beaches of Tuscany, we knew we had to be involved. Acting as both Official Media Sponsor and promoting a competing Monaco Team, to increase the visibility of this wonderful event, October can not come quickly enough.

With competing teams of 3 players each, this isn’t your typical Polo match. Indeed, it is the only Polo match in Europe to be played on a beach. We certainly hope this catches on. With the field replaced by sand, and the usual surrounding greenery now the blue of the sea, this event has grown in popularity every year, now in its eighth.

Born from her passion for Polo, organizer Patrizia Lencioni had at first wanted to use the event as a lure for tourists to continue visiting her Tuscan home of Versilia after the close of the main summer season. This, she has greatly achieved. Drawing guests such as hallowed Opera star Andrea Bocelli, and this year’s guest of honour, America’s Cup legend Paul Cayard, it is certainly not to be missed. It is for this very reason that more and more highly skilled teams of players wish to become involved with the event, promising a series of highly thrilling games to be played.

Taking advantage of the stunning coastline, this year sees the world of Polo mix with the that of Sailing. The « Polo STAR » Regatta will take place alongside the Polo, offering spectators the opportunity to engage in two wonderful sports. Cayard will yet again take the helm, as he once did in his sailing yacht Il Moro di Venezia in the America’s Cup.

With matches spread over the 3 day event – 6th-9th October – and much entertainment in between, there is no better way than to beat the end of Summer blues, and welcome in the beginning of winter than watching magnificent horses at play on the beach.